Retail product labels (also called prime labels) serve as the main identification of a product. They’re designed to attract the customer’s attention and contain the necessary information to sell the product. This case study shows how it’s done.
These retail product labels can be cut-to-size and come on rolls (for both hand-applied or machine-applied application).
Case Study – Retail Product Labels for Moonshine
A customer in the wine and spirits industry asked us to help create labels for a new family of products: moonshine. Not that moonshine is new—his ancestors were Tennessee corn farmers by day and moonshiners by night, a family tradition since 1858.
The challenge was to create retail product labels that looked like they could have been printed many decades ago but still attract attention in a modern retail store. Starting with his basic design concept, original illustration and family photo circa 1920, we created authentic-looking front and back custom product labels and provided hardcopy press proofs for his approval.
We then printed the labels digitally on rolls for machine or hand application. We also printed case labels with the appropriate barcodes (which we created). The result is a gorgeous product line now going into distribution.
Custom printed retail product labels and stickers can be made on a variety of uncoated and coated papers, or water-resistant BOPP (biaxially oriented polypropylene). Water-resistant BOPP labels are available in white, clear or metallic silver. Matte, satin or gloss varnish, or lamination, are applied after the labels are printed for further protection.
A choice of removable or permanent adhesives is also available. While many labels are applied to bottles and jars, we also make labels for electronic products and outdoor use (such as custom auto parts for off-road vehicles).
Be sure to read this comprehensive guide to product labels. It covers all the make-or-break factors that affect design and production choices.
In addition to custom retail product labels we make folding cartons and counter displays of paperboard and corrugated cardboard. Industries served include cosmetics, hair care, health and beauty, vitamins, supplements, nutraceuticals, food and beverage, to name a few.
When it comes to product packaging and marketing we handle it all. For help with your labels, packaging and marketing please call Clear Print at (818) 709-1220 or contact us here.
Located in Chatsworth, west San Fernando Valley, we’re convenient to Simi Valley, Thousand Oaks, Moorpark, Westlake Village, Santa Clarita, Valencia, Burbank, Glendale and most of Los Angeles.
