There are many questions about point of purchase displays. Here is an brief explanation of what they are, as well as an interesting case study.
First, according to Investopedia,
“Point-of-Purchase is place where sales are made. Also known as point-of-sale…the point of purchase for products and services has become an important focus for marketers, because consumers tend to make purchasing decisions on high-margin products or services at these strategic locations.”
Case Study – Cosmetic Point of Purchase Displays
The Marketing Challenge:
A local cosmetic company asked us to create a point of purchase display to promote three different products. Each product happens to be a different shape and size, which means that they were also packaged in different size folding cartons. The customer wanted one universal display to hold six or nine of one product (or a combination of all three). The budget was under $10 apiece.
The first step we took was to create a unique folding carton for each product. Each carton needed to have the same outer dimensions, but at the same time securely hold each product. With each product now packaged in cartons that were the same size, we could fit any combination of products in one display.
We then designed a point of purchase display to hold the cartons (plus some header cards). The display was created in such a way that it could be loaded up with product, covered with a lid and shipped securely to retailers. With this design, all the retailer needs to do is remove the lid and place the display on the counter top. No added work for the retailer!
The point of purchase display was also designed to take up minimal space. Since counter space in any retail store is scarce, we designed this POP to occupy a space of 7.25” x 7.75” x 5” tall. Below are pictures of all elements of this point of purchase display. The project came in at $5.78 each, well under budget.
Complete display loaded with one product. The lid of the display is to the left. The three other header cards are to the right.
Complete display loaded with product assortment. Shown with lid to the left, all four headers and the three new boxes (with the same outer dimensions) inside the display. (You can see the three original cartons on the right.)
Creating the POP Display – We Make it Easy
1. Our customer simply provided us with one of each sample product.
2. Our CAD Designer created the new folding cartons and provided free construction samples using the CAD system.
3. The Point of Purchase display itself was then designed and samples were made on the CAD.
4. Templates were provided to the customer’s graphic designer who created the artwork. Clearprint provided high-resolution proofs for approval.
5. The printed and die-cut display was completed and delivered with four different header cards–one for each product plus another for a combination of all three.
Clear Print produces a variety of Point of Purchase displays (POPs). From counter-top and shelf displays, to display boxes, corrugated floor displays, (including towers and racks), we can do it all.
We also produce custom folding cartons (with and without windows) and custom corrugated packaging. From our San Fernando Valley plant in Chatsworth we’re convenient to Simi Valley, Thousand Oaks, Santa Clarita, Burbank, Glendale and Los Angeles. Please call 818-709-1220 or contact us here to discuss your POP display project.