I’ve always had a passion for sales and marketing, so after 13 years in retail product sales I started Clear Print to help companies market their products and services. Prior to the Internet, the best way to reach a targeted audience was to print and mail postcards, self mailers, envelope mailers, brochures, catalogs, price lists, etc. Today we have multiple marketing channels for reaching out to prospects and customers.
I’ve been doing much research on cross media marketing, cross channel marketing, multichannel marketing, you name it. There’s a wealth of information on the subject; it can be complex, technical and confusing! Simply put, it’s the combining of traditional media (such as print) with electronic or digital marketing; which encompasses websites, SEO, Yelp, social media like Facebook, Twitter, LinkedIn, blogs, email blasts, podcasts, Instagram, etc. Marketing executives have sooooo m-a-n-y choices!
Today I realized the simplicity of it all: Establish a communication line with prospects and customers by capturing their attention wherever it happens to be. Then deliver a consistent message of interest to them. For business-to-business marketing (B to B) a good website, blog, effective SEO and LinkedIn, coupled with printed product literature and direct mail would comprise the bones of an effective marketing campaign. For business-to-consumer (B to C) one might add an emphasis on Facebook, Twitter and other social media.
Good product packaging is vital, too. Paperboard folding cartons, corrugated cartons, point-of-purchase displays and product labels are part of the mix.
Visual Media Alliance is an outstanding group which helps creative directors and marketers reach their audience across multiple media channels. Please click on the link for more data and watch their video.
At Clear Print our passion for marketing continues with a broader offering than ever before: Website design and upgrades, printed product literature, point-of-purchase displays (POPs), product packaging and labels, direct mail campaigns and more. All are coordinated to reach your customer and deliver a consistent message, which is the goal of cross media marketing.
Located in Chatsworth in the west San Fernando Valley, we serve Thousand Oaks, Moorpark, Simi Valley, Valencia and Santa Clarita, Burbank, Glendale and most of Los Angeles County. Please contact us here or call 818-709-1220.
