Direct Mail Campaigns

“Very impressed with their customer service and finished products! My go-to place for printing and mailing projects!”
F.S.

Companies and marketing agencies in Los Angeles County CA and the surrounding area turn to Clear Print for direct mail campaigns because they’re not just a printing company, they’re a partner invested in their client’s success. With over 43 years of direct mail experience and industry awards, they’re known for innovation, efficiency, and their the #1 On-Time Delivery Record.

Plus, their 10,000 square foot production facility in Chatsworth, CA ensures they can handle any job, big or small, from design through printing and mailing. But what really sets Clear Print apart is their personal customer service on every job. They’re not satisfied until their clients are.

In addition to creative mailing strategies, unique stock, and digital and offset printing options, our direct mail services include:

  • Handwritten addresses and sticky notes
  • List Compilation & Procurement
  • NCOA & CASS Certification
  • Variable Data / Personalization
  • Inserting
  • Tabbing
  • Presorting
  • Ink Jet Imprinting (both black and color)
  • Bar Coding
  • Best Postage Discounts

Key Benefits of Clear Print’s Direct Mail Printing and Mail Services

  • #1 On-Time Delivery Record — Clear Print never misses a fixed deadline, such as a trade show or product launch date.
  • More than 4 Decades of Industry Excellence
  • Multiple Award Winner including the Printing Industries of America Print Excellence Awards
  • Personalized Customer Service on Every Job
  • State-of-the-art Print Production Facility

Direct Mail Campaign Advantages

direct mail campaign advantages

In today’s digital age, one might think that online marketing techniques have completely overshadowed traditional methods. However, they’d be mistaken. Direct mail campaigns remain a potent tool for lead generation, selling, and client satisfaction. Direct mail pieces are tangible, personal, and offer a sense of tactile immediacy that digital platforms can’t match. They’re not just about sending out postcards or flyers. They’re about creating a physical connection with potential customers, appealing to their senses in a way that an email simply can’t.

Pinpoint Targeting with Direct Mail

Direct mail campaigns can target specific demographics with pinpoint accuracy. A properly targeted campaign doesn’t throw its message out into the void and hope it sticks. They deliver it straight to the mailboxes of those who are most likely to be interested. Direct mail materials can be customized to suit the recipient’s interests, making the campaign feel personal and tailored. It’s a level of personalization that’s hard to achieve in a crowded digital landscape.

Kinesthetic Sensory Appeal of Direct Mail

Direct mail campaigns also have a charm that can’t be replicated digitally. They offer the thrill of physically opening something, of holding a piece of marketing in one’s hands. They’re tactile, engaging and can be kept around the house or office for days or even weeks, subconsciously reminding the recipient of the brand or product.

Some elements that can create a unique sensory appeal include:

  • Textured papers
  • Overall or spot coatings and finishes that deliver a unique look and feel
  • Soft touch lamination (velvety to the touch)
  • Metallic foils
  • Embossing or debossing to give a 3D effect
  • Die cutting in special custom shapes
  • Pop-ups or other structural creations

This physical presence can create a lasting impression, making direct mail an incredibly effective marketing tool for any company in any industry.

Unique Direct Mail Personalization

hand addressed envelopes for direct mail campaigns

Direct mail campaigns can be personalized to include the recipient’s name, interests, purchase history, or any other available data point.

Direct mail envelopes can use handwritten addresses to further personalize a mailing (image above).

Another powerful differentiator for direct mail is the ability to use custom sticky notes within the mailing. Sticky notes will almost always be read and can lead the recipient further into the campaign.

Direct mail campaigns that use one or more of these differentiators are bound to catch the recipient’s eye versus trying to stand out in a digital-only campaign.

The Omni-Channel Appeal of Direct Mail

With QR codes and AR codes, direct mail can be used to drive customers to online stores, physical stores, web pages, videos, or other online content. Direct mail is proven to increase the effectiveness of digital campaigns, as some of the direct mail statistics below will demonstrate.

Direct mail’s enduring power is proof that in marketing, the old ways always deserve consideration.

Compelling Direct Mail Marketing Statistics

direct mail marketing statistics

Many studies continue to prove the effectiveness of direct mail. Here are a few recent ones that highlight some compelling reasons to use direct mail.

► 84% of catalog recipients feel it’s easier to shop online with a print catalog in hand. US Post Office Survey

► 60% of print catalog recipients visit the website of the company that sent it. Compare that to an average email click-through rate of 7.8%. Hubspot

► The direct mail marketing success rate is good, and typically only needs an average 1.9% response rate to be considered effective. Data & Marketing Association 2020 Response Rate Report

► Marketers saw a 300 – 400% lift in conversion rates when targeting online shopping cart abandoners via direct mail. The Future of Direct Mail White Paper, USPS

► 39% of marketers increased traffic to a physical store with combined digital and direct mail campaigns.

► Email + catalog promos delivered a 49% lift in sales and a 125% lift in inquiries, nearly double an email-only campaign. Harvard Business Review

Types of Direct Mail Components Printed by Clear Print

direct mail campaign components

The scope of direct mail components available is wide-ranging. Some of the basic components that Clear Print can provide include:

  • Envelopes
  • Self-Mailers
  • Catalogs
  • Postcards
  • Soft cover books
  • Hard cover books
  • Flyers, brochures and marketing materials
  • Personalized variable data letters
  • Sticky notes
  • Die cut components
  • Custom boxes or packaging for mailing
  • Direct mail campaigns for real estate
  • Direct mail campaigns for small businesses in any niche
  • Direct mail political campaigns

As with all marketing campaigns, it’s vital to begin a direct mail campaign with strategy. As a strategy is worked out in collaboration with a direct mail printer like Clear Print, the best components for that campaign will become clear.

Where to Buy the Best Direct Mail Campaigns – Los Angeles County CA

Clear Print Chatsworth CA Los Angeles area

Clear Print, a commercial printing company based in Chatsworth, CA, has a remarkable reputation for creating innovative direct mail B2B and B2C campaigns.

What sets Clear Print’s direct mail marketing services apart?

They’re not just any commercial printer, they’re an award-winning printing company recognized by the prestigious Printing Industries of America (PIA) and other industry luminaries. Their knack for innovation and dedication to quality sets them a notch above the rest.

When companies want to make a memorable impact with your direct mail campaigns, it’s Clear Print’s innovative approach that will make the difference. They don’t just print, they help clients create in order to succeed. They’re masters of turning simple ideas into powerful messages that resonate with the audience. Isn’t that what effective direct mail campaigns are all about?

Proven Excellence

Clear Print is a winner of various PIA and other printing industry awards.

Innovative Approach

They don’t just produce print marketing materials, they create. They help clients turn simple ideas into powerful messages that deliver results.

Quality Commitment

 They are dedicated to maintaining the highest print industry standards in all their projects.

Customer Satisfaction

Their top priority is to create direct mail campaigns that resonate with the target audience and meet all sales and marketing objectives.

Assistance With Direct Mail Advertising with the USPS

Clear Print can help plan and implement direct mail marketing campaigns with the US Postal Service. For instance, a local business planning an EDDM (Every Door Direct Mail) Campaign will likely need printing and mail processing assistance at some point, whether it’s simple direct mail marketing postcards, or a full-scale high volume direct mail campaign with many components. Clear Print can guide clients on the entire EDDM process, including targeting, design, printing, mailing forms, mailing bundles, and drop off at a USPS facility.

Clear Print’s Direct Mail Print Production Process

direct mail production process

Clear Print uses both state-of-the art digital printing and offset printing technology to affordably print quantities from a few hundred into the millions.

Every direct mail campaign is unique, and the production process begins with a call to discuss the goals and requirements of the project. As mentioned earlier, every good campaign starts with a solid direct mail marketing strategy.

Call Clear Print at 818-709-1220 to discuss your direct mail project. Or click the button below to send them details on your latest job and they’ll be in touch to discuss the details.

request a quote

Why Clear Print is the Best Choice for Direct Mail – Los Angeles County and Area

Clear Print makes clients’ direct mail projects stand out with their award-winning printing and design services. They understand that each client has unique needs and they’re ready to tailor their services to meet those needs.

With their decades of direct mail experience in the Los Angeles area, they have the expertise to ensure that every campaign is designed, printed, and mailed in accordance with the client’s goals and with USPS regulations. Their process also ensures that every campaign is a reflection of the client’s brand.

Clear Print also ensures their clients get the best postage discounts, many of which aren’t available to the average consumer or local business.  Understanding the intricacies of US Postal Regulations and mailing costs is the only way to minimize postal costs while maximizing reach.

Areas Served by Clear Print

In addition to custom labels for cosmetics, we provide printing, graphic design, photography, copy writing, editing, marketing surveys, and website design for the following areas:

Agoura
Beverly Hills
Burbank
Calabasas
Canoga Park

Chatsworth
Encino
Glendale
Granada Hills
Hollywood

Los Angeles
North Hills
Northridge
Pacoima
Reseda

San Fernando Valley
Santa Clarita
Santa Monica
Sherman Oaks
Simi Valley

Studio City
Sylmar
Tarzana
Thousand Oaks
Valencia

Van Nuys
Ventura
West Hills
Westlake Village
Woodland Hills

Directions

Our printing and design building is located at 9025 Fullbright Avenue, Chatsworth CA, 91311.

Follow the map to get to our location or call us at (818) 709-1220.

Areas Served by Clear Print

In addition to cosmetics label design and printing, we provide printing, graphic design, photography, copy writing and editing, marketing surveys, and website design for the following areas in California:

Agoura
Beverly Hills
Burbank
Calabasas
Canoga Park
Chatsworth
Encino
Glendale
Granada Hills
Hollywood

Los Angeles
North Hills
Northridge
Pacoima
Reseda
San Fernando Valley
Santa Clarita
Santa Monica
Sherman Oaks
Simi Valley

Studio City
Sylmar
Tarzana
Thousand Oaks
Valencia
Van Nuys
Ventura
West Hills
Westlake Village
Woodland Hills

Directions to Clear Print

Our printing and design building is located at 9025 Fullbright Avenue, Chatsworth CA 91311. Follow the map to get to our location or call us at (818) 709-1220.

I printed a small order of editorial fashion magazines in a custom size for a high profile client through ClearPrint. Geoff and his team were so helpful and responsive in helping me select materials, understand different terms and processes, and create exactly what my client wanted. I couldn’t be happier with the result, they are a pleasure to work with and produce top notch products! PLUS they had lower prices than ANY printer I contacted, by a LOT. Could not recommend them enough.

Alanna Carroll

I needed to have 500 postcards printed announcing an upcoming concert in the Los Angeles area. – I spoke with Geoff and he was fantastic. He helped and advised me on the stock to use as well as the finish…Result….just the most beautiful cards – and because the design of the card featured two people elegantly dressed in black next to a piano – the colors popped, the piano a lush ebony ….Perfect. – I so liked what they did with the postcards, that I used them for the flyer and posters. I would definitely use them again on my next musical promotion. – Thank you Clear Print!

Lina Lindgren

FAQs – Direct Mail Campaign Printing and Mailing

FAQs direct mail printing and mailing

What’s Clear Print’s expertise in handling direct mail?

Clear Print has over 43 years of experience in the commercial printing industry and has won numerous awards for their services. They’re known for their reliable, innovative, and efficient approach to direct mail campaigns.

Can they guarantee on-time delivery for time-sensitive mailings?

Yes, they can. Clear Print is known for their #1 On-Time Delivery Record in which they never miss a fixed deadline. They’re committed to ensuring that all direct mail campaigns reach their intended recipients on schedule.

Does Clear Print offer personalized customer service for a direct mail projects or am I on my own?

Absolutely. Clear Print prides itself on providing personal, one-on-one customer service on every job, including direct mail campaigns. They work closely with clients to ensure their needs are met and expectations exceeded.

How does Clear Print handle high volume mail?

With their 10,000 square foot production facility based in Chatsworth, CA, along with both offset and digital printing capabilities, they are well-equipped to handle direct mail campaigns of any quantity, ensuring on-time delivery and award-winning quality.

Can Clear Print handle short run mail campaigns?

Yes, with their digital printing capabilities, they can print and mail affordable direct mail campaigns of just a few hundred pieces. It’s best to get in touch to discuss all details and get the best possible pricing.

Get a Quote for Direct Mail Printing and Mailing Campaigns in the Los Angeles County Area

Clear Print’s legacy in delivering top-notch direct mail campaigns in Los Angeles County, CA and surrounding areas is top notch. Their commitment to quality, precision, and customer satisfaction has made them a trusted partner for numerous brands.

For brands that want to boost revenue with solid direct mail campaigns that truly stand out, Clear Print is here to assist. They invite potential clients to get in touch, discuss their requirements, and receive a personalized quote tailored to their labeling needs.

You can send direct mail project specifications here to get a fast quote.

Or you can call to discuss your project at 818-709-1220.

You can also reach them by email at info@clearprint.com.

Have Clear Print produce and handle your entire campaign, start-to-finish. Minimum hassles. Maximum results.

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Geoffrey Pick

President

Please call now to discuss your project.