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Product Labels (Prime Labels) – a Guide to Labeling for Bottles, Jars and Components
Label printing for bottles, jars and components is a critical aspect of product packaging that plays a key role in attracting potential customers, conveying product information, increasing the perceived value of the product, and enhancing brand image.
There are several factors to consider when designing and printing labels for bottles, jars and components, including:
Trends in Folding Carton Packaging
What are the new trends in folding carton packaging (unit cartons) and how can your company benefit?
The latest trends in the packaging industry are making folding cartons an ever more attractive solution.
The Latest Sustainable Product Packaging Strategies for eCommerce and Retail Brands
As a producer of paper board folding cartons (unit cartons) for both ecommerce and retail store brands, we watched the pandemic spark a huge rise in home deliveries from online shopping. Although ecommerce sales have leveled off, they show no sign of dropping back to pre-pandemic levels.
This continued growth in the need for packaging is prompting companies to think about how to make product packaging more sustainable.
Sellers today are implementing a number of packaging strategies to become more environmentally friendly.
Strategies for Buyers of Folding Carton Packaging (Unit Cartons)
The purchase of printed folded cartons (unit cartons), displays, and product packaging is a significant expense for any retail business. Naturally, it’s important for buyers of folding cartons to make informed, cost-effective and efficient decisions to maximize their return on investment. Here are insider tips on how buyers can make the best buying decisions when it comes to printed folded cartons and product packaging.
Print Finishes on Folding Cartons – 16 Ways to Instantly Capture Consumer Attention
Retail displays and folding cartons that contain products are often a company’s first point of contact with the consumer. This means that the print finishes on folding cartons and folding display stands are a critical element in capturing consumer attention within seconds.
After all, if the consumer doesn’t stop to look, the product continues to languish on the shelf.
Print Finishes for Labels – How to Decorate Your Product Labels
Once a consumer’s eyes fall on a product, there are only seconds to capture their attention. Whether it’s a product sitting on a shelf or displayed on an ecommerce page, the window of opportunity is small.
Without consumer attention, there is little hope of making the sale, no matter how great the product.
Flexo vs Digital Label Printing – New Opportunities
There are opportunities in product labels today which are often missed by manufacturers accustomed to flexographic labels. It has to do with the perceived differences in flexo vs digital label printing.
Paper vs Poly Label Liners – Which is Better?
One of the critical choices in purchasing product labels is the type of label liner, also called a release liner. Choosing paper when it should be poly, or vice versa, increases costs, delays packaging production, and hurts the bottom line.
There are two primary types of liners—paper liners and film liners. The most common film liners are also known as poly liners or PET liners.
So, which release liner is better, paper or film? There are several factors to consider.
Buying Product Labels for Automatic Application – 7 Pitfalls to Avoid
Automatic application of product labels is a proven time and money-saver for manufacturers. Yet buyers who go with the lowest bid on their label project often find that the cheapest labels have hidden costs that wipe out all apparent savings.