What is Die Cutting?
A die is a custom made tool (usually a steel blade) used to completely or partially cut, shape or cut-out a variety of shapes on a sheet of paper.
Die cutting is done after the sheets have been printed, and its purpose is to create a custom printed product.
Some examples of items that are die-cut are:
Business cards with rounded corners
Custom shaped greeting cards (as in the case of a pumpkin-shaped card)
Brochure with slits to hold a business card
Foil stamped areas
Sheet of stickers/labels
Some items (like door hangers, certain pocket folders, etc) are very common and thus the die has already been made. If your piece is unique, then a custom die may need to be manufactured.
Once your item has been printed, it will be die-cut and the pieces then are stripped out of the sheet. (The die cut part is held in the sheet with nicks that are put in the die. This is needed so the piece does not fall out in the press once it is die cut.)
With die cutting you are almost limitless in what you can create, which gives you the flexibility to be unique and think outside of the box.
If you have any questions about die-cutting please call, email or come visit us. We are located in the San Fernando Valley, not far from Los Angeles, Glendale, Burbank and Santa Clarita. 818-709-1220 or firstname.lastname@example.org.