Spot Colors / PMS colors printing – what is it?

A spot color refers to a method of specifying and printing a color in which its own ink color is specifically created.  These are generally used for silvers, golds, fluorescents and other colors that are hard to create in CMYK. If you need printing done for business solutions, especially in […] Read more »

What is Offset Printing?

Offset printing is a technique whereby ink is spread on a metal plate with etched images, then transferred to an intermediary surface such as a rubber blanket, and finally applied to paper by pressing the paper against the intermediary surface. Offset printing is most cost effective when producing large volumes […] Read more »

Printing and Publishing – What is CMYK?

In printing terminology CMYK is short for Cyan-Magenta-Yellow-Black. CMYK is the standard color model used in offset printing for full-color documents. Because such printing uses inks of these four basic colors, it is often called four-color printing. Another common color model for screen and websites (not for printing) is RGB, […] Read more »

Business Promotion and the Economy

Here in the San Fernando Valley we have seen many businesses in the last few years cut down on their marketing and promotion budget due to economic stress. This is also true for the greater Los Angeles area so a question arises; is this the right action during tough economic […] Read more »