Cross Media Marketing

I’ve always had a passion for sales and marketing, so after 13 years in retail product sales I started Clear Print to help companies market their products and services. Prior to the Internet, the best way to reach a targeted audience was to print and mail postcards, self mailers, envelope […] Read more »

Multi-Channel Marketing

What is Multi-Channel marketing? There are many ways to reach people today: email, Facebook, Twitter, YouTube, traditional mail, printed media, promotion items and many, many more ways. Unfortunately you can’t rely on just one channel. In todays world you need multi-channel marketing techniques. As in the end, to get your […] Read more »

What is the Difference Between Coated and Uncoated Paper?

In manufacturing, all paper starts out uncoated. Paper is made out of bleached wood fibers, fillers, clay and caulk fillings. At the end of the papermaking machine, it‘s sometimes covered in a white clay or clay and caulk filler which covers up the small crevices, making it fairly smooth. This […] Read more »

What is Offset Printing?

Offset printing is a technique whereby ink is spread on a metal plate with etched images, then transferred to an intermediary surface such as a rubber blanket, and finally applied to paper by pressing the paper against the intermediary surface. Offset printing is most cost effective when producing large volumes […] Read more »