GSM PAPER WEIGHT CHART

Confused about how American paper weights correspond to gsm paper weights used in the rest of the world. Here is a gsm paper weight chart which shows you the gsm weights of the most common papers.

*GSM means gram per square meter.

GSM Paper Weight Chart

1) 20lb Bond/Writing/Ledger = 75 gsm
2) 24lb Bond/Writing/Ledger = 90 gsm
3) 28lb Bond/Writing/Ledger = 105 gsm
4) 32lb Bond/Writing/Ledger = 120 gsm
5) 50lb Book/Text/Offset = 75 gsm
6) 60lb Book/Text/Offset = 90 gsm
7) 70lb Book/Text/Offset = 105 gsm
8) 80lb Book/Text/Offset = 120 gsm
9) 100lb Text = 150 gsm
10) 67lb Bristol = 145 gsm
11) 90lb Index = 165 gsm
12) 110lb Index = 200 gsm
13) 140lb Index = 255 gsm
14) 65lb Cover = 175 gsm
15) 80lb Cover = 215 gsm
16) 100lb Cover = 275 gsm
17) 130lb Cover = 350 gsm

As you can see, there are pairs of items that have the same weight on this list:
1 and 5 are the same (example: 20lb Bond/Writing/Ledger and 50lb Book/Text/Offset)
2 and 6 are the same
3 and 7 are the same
4 and 8 are the same

Others are similar weight:
10 and 9 are similar (example: 100lb Text and 67lb Bristol)
11 and 14 are similar weight
12 and 15 are similar weight
13 and 16 are a somewhat similar

Bond, Writing, Ledger, Offset, Bristol and Index stocks are all UNCOATED. That means they are porous sheets that will absorb ink. These are often used for letterhead or any type of form that needs to be filled out. This type of sheet is also often used to create a “natural” or “earthy” printed look.

Most book and text weight stocks are COATED sheets. See www.clearprint.com/articles/printing/difference-coated-uncoated-paper for more information on coated vs. uncoated sheets.

For more information about this GSM Paper Weight Chart, types of paper or for help with your print project please give a call or shoot us an email. 818-709-1220 or sales@clearprint.com. With 34 years of experience we can help guide you in the best direction for your project, while keeping costs down. Located in the San Fernando Valley, we serve many areas including Valencia, Santa Clarita, Los Angeles, Simi Valley and now parts of Kern County: Ridgecrest, Inyokern, Trona and others.

Standard Mail (Bulk Mail): Difference Between Flats & Letters

Bulk-Mail-tray-small
Get the best postage rates by knowing the rules. The two most popular kinds of Standard Mail are “Flats” and “Letters.” Flats generally mail for $.553 each and Letters mail for approximately $.301 each. Greater postage discounts are available depending on the Zip Code concentrations of your mailing list. So it really pays to design and mail your piece to mail as a “Letter” if possible! Postage regulations are complex but these are the basics:

Letters can be folded self-mailers, jumbo postcards, booklets or various items a sealed envelope containing one or more items. All must be rectangular in shape, fit within a USPS template and have the following characteristics:
– Height at least 3 1/2 inches and no more than 6 1/8 inches
– Width at least 5 inches and no more than 11 1/2 inches
– Thickness at least .009 inches and no more than 1/4 inch
– Weight no more than 3.3 ounces
– Flexible—not rigid
– Mailing address must run the same direction as the longer side
– Folded self-mailers and booklets must be tabbed shut with wafer seals according to the size and folds. (Tabs will be required on the top or sides or both in some cases. Without proper tabbing the piece will be mailed as at Flat.

Flats are mail pieces like all those above that are too big or thick to qualify as a letter:
– Shorter side is more than 6 1/8″ but less than 12”
– Longer side is more than 11 1/2″ –but less than 15”
– Must be under 16 ounces
– Flexible—not rigid

When mailing with Standard Mail, both Letters and Flats must be barcoded for best “Automation” discounts.

Above are the basics but there are pages of Post Office rules for both printing and mailing that must be followed to earn the best rates. There’s a handy template, too. Businesses throughout the San Fernando Valley, Los Angeles and Ventura Counties rely on Clear Print economical printing and mailing. Call us at (818) 709-1220 or email sales@clearprint.com for more information or a quote.

The Case for Direct Mail

Direct Mail piece
Today’s Low Mail Volume = Opportunity
With the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously. The resulting empty mailboxes present a unique opportunity. While competition to get noticed in email in-boxes just keeps growing, a well-crafted direct mail program is now far more likely to garner attention than before.

The Advantages of Direct Mail
While both “snail mail” and email allow for targeted marketing, direct mail has some distinct advantages:

1. High Delivery Rates – If your mailing list is current, nearly all of your direct mail will get delivered. Email, on the other hand, must get past spam filters, service provider issues and more.

2. High Readership Rates – While many people review their email inboxes with their fingers on the “delete” button, studies show that 80% of consumers will at least scan the direct mail they receive.

3. Nearly Limitless Format Options – Direct mail offers virtually unlimited formatting options, from postcards and envelopes (of all sizes and colors) to mailing tubes and boxes.

4. Much More Space – With direct mail you have as much space as necessary to tell your story and deliver a compelling message in one package. You can include letters, brochures, coupons, photos, DVDs, product samples, small promotional items and more.

5. Extreme Personalization – It is now possible to personalize every element of a direct mail package, without the expense of multiple print runs. For example, you can create a 4-color brochure in which everything from the text to the photos are personalized based on particular fields in your database.

The bottom line: with so much less competition, now’s the time to consider adding direct mail to your marketing mix.

Is Direct Mail effective?

Yes! According to a study by Exact Target[1], 65% of consumers of all ages have made a purchase as a result of direct mail. Other studies indicate that many of these purchases may be made online. For example, a study by the Direct Marketing Association [2] found that 78% of consumers will act on direct mail immediately, compared to just 45% who say they deal with email right away. When they receive direct mail from a brand that they’re interested in, 44% visit the brand’s website and 34% search online for more information about the product.

Charitable organizations find direct mail particularly effective as well. A November 2013 study by YouGov[3] found that direct mail is the strongest tactic for donations (aside from donating to a regularly supported charity). In this survey, 21% of respondents cited direct mail solicitations as the prompt behind their most recent gift, as compared to just 6% who responded to pleas on social media.

[1] Exact Target, Channel Preference Study, 2012.
[2] UK Direct Marketing Association, “From Letterbox to Inbox 2013.”
[3] YouGov, “YouGov Giving Report 2013.”

Looking to build sales? For assistance with designing, printing and/or mailing give us a call! Located in the San Fernando Valley we serve many areas including Santa Clarita, Simi Valley, Thousand Oaks, most of Los Angeles County and more. Call us at 818-709-1220 or email sales@clearprint.com.

Folded Self-Mailers Postal Requirements

Below you’ll find useful information from the USPS website on postal requirements for folded self-mailers. You can find the entire article at 3.14 or http://pe.usps.com/text/dmm300/201.htm#1079302. Feel free to gives us a call if you have any questions or need help with designing, printing or mailing your direct mail piece.

A folded self-mailer is formed of two or more panels that are created when one or more unbound sheets of paper are folded together and sealed to make a letter-size mail piece. The number of panels is determined by the number of sheets in the mail piece and the number of times the sheets are folded.

Folded self-mailers have the following characteristics:

a. Height: A minimum of 3-1/2 inches and a maximum of 6 inches.

b. Length: A minimum of 5 inches and a maximum of 10-1/2 inches.

c. Thickness: A minimum of 0.007 inch; (0.009 inch if the height exceeds 4-1/4 inches or if the length exceeds 6 inches); the maximum thickness is 1/4 inch.

d. Maximum Weight: 3 ounces.

e. Rectangular, with four square corners and parallel opposite sides.

f. Aspect ratio: within 1.3 to 2.5

g. Maximum number of panels: generally 12 (some exceptions).

h. Quarter-folded self-mailers made of a minimum of 70-pound book grade paper may have as few as 4 panels. Quarter-folded self-mailers made of 55-pound stock must have at least 8 panels and may contain up to 24 panels.

Too many rules and requirements? No worries, we’ll help you design a folded self-mailer that looks great, meets postal regulations and saves on postage, too. Please call 818-709-1220 or email sales@clearprint.com. For more than 30 years we’ve been helping customers design, print and mail successful direct mail campaigns. Clear Print also provides mailing lists, and letter shop services for bulk mail handling. Located in Chatsworth in the San Fernando Valley, we serve many areas including Los Angeles, Santa Clarita, Valencia, Simi Valley, Sherman Oaks, Glendale, Burbank and more.

Bulk Mail, Standard Mail, Junk Mail

Bulk Mail postcard

Is there a guaranteed way for your bulk mail to get a good Return on Investment (ROI)? Unfortunately not. But there are proven techniques which help assure one does get a good ROI on bulk mail also known as Standard Mail, junk mail, ad mail, self-mailers, circulars, envelope mailers, etc.

Bulk Mail Mailing Lists 

Unless you’re mailing to known prospects and customers only you’ll need a good mailing list. This can make or break a direct mail campaign.

Demographics

The dictionary defines Demographics as “The characteristics of human populations and population segments, especially when used to identify consumer markets.”
This can include zip codes, household income, age bracket, married or single, children or none, empty nesters, college graduates, hobbies, sports, fields of interest, purchasing habits, health and fitness buffs and hundreds of other factors which can all be cross-referenced and filtered to construct the ideal list and zero in on your target audience.

Timing

Timing is often the most important factor of all for your bulk mail campaign. For example, if you’re selling furniture, decorating and painting or other home improvement services new homeowners are far more likely prospects than those who’ve lived in their homes a few years. Same goes for new parents, new car buyers, boat buyers, new business owners etc. As the old saying goes, “Timing is everything.”

Design and Copywriting

Design and Copywriting must work together so the images and words quickly communicate one clear message. These must attract the recipient’s attention in the fraction of a second it takes one to decide whether to read it or toss it. Then quickly deliver the message! The right imagery, headline and copy can do this even if your bulk mail piece is trashed. (After all, it is bulk mail!)

Repetition

Never mail just once and expect a good ROI; you’ll be throwing money away. To impinge, mail the same message at least three times in closely spaced intervals (usually about 10 days to three weeks apart depending on the product or service).
Direct Mail Works now better than ever. Why? There’s a lot less clutter in the average mailbox than in years past; this is especially true of business bulk mail.

For more secrets to successful direct mail campaigns call (818) 709-1220 or email sales@clearprint,com. For over 30 years Clear Print has been printing and mailing in the San Fernando Valley, Burbank, Glendale, Los Angeles, Thousand Oaks, Moorpark, Simi Valley, Valencia, Santa Clarita, all of Southern California and beyond. See more at: http://www.clearprint.com/articles/#sthash.A2nOitnD.dpuf

 

 

 

 

 

Self Mailers

A self mailer is any mail piece that the Post Office will mail without the need to put it in an envelope. These include postcards, jumbo postcards, folded flyers and other folded mailers with more than one panel. Some have tear-off Business Reply Cards or BRCs. 

Many people ask, “Why should I mail? I have a website and I can email for free.” Here are some good reasons:

Reach your intended customer. A good self mailer will be seen—if only for that moment it takes the recipient to decide to read it or toss it. If it’s well designed your offer will be read.

Do self mailers really work? Yes! Ever notice the same company’s mailers in your mailbox over and over? They have a successful campaign which brings in more revenue than it costs to print and mail. Otherwise they wouldn’t continue to mail, right?

Return on investment. With the right offer you can put money in your pocket after printing, mailing and postage. Sometimes a LOT of money!

Self mailers are affordable. We print your entire mailer on a single sheet of paper, fold it (or not) and you’re ready to mail. You won’t have to print a number of pieces and then stuff them into envelopes. Forget about creating sales letters, separate reply devices, second letters and so on. Costs can mount quickly with an envelope mailer.

Self mailers also work for Business-to-Consumer (B to C). Since there’s no envelope to tear open you have a good chance to attract attention, interest the reader and deliver the message. A picture and headline which go together clearly communicate one enticing message. Well-written copy with more photos or illustrations rapidly delivers your message.

Make a good offer.
The offer or “call-to-action’ must be clear and compelling. Include a coupon, offer a discount or announce a special sale. Or direct the recipient to your website for more info and a special offer. Give them one thing to do and a good reason to do it.

Mailing Lists
A good list targets people who are the most likely to want your product or service. We can sort by most any demographics you can imagine: age, gender, income, fields of interest, locations, purchasing patterns, single, married, children, fitness, sports, etc., most anything at all.

For maximum response rate and a good ROI please call (818) 709-1220 or email sales@clearprint,com. Located in the San Fernando Valley, Clear Print serves Los Angeles, Thousand Oaks, Simi Valley, Santa Clarita and most of Southern California.

Direct Mail Response

Direct Mailers

Is direct mail dead? Thanks to those who think so, mailboxes are less full now and that helps your direct mailers get noticed.

Many ask, “Why print and mail when I can email for free?” For starters, most emails and eblasts never get past the spam filters. And people delete anything that doesn’t require a personal response. But your mailers will be seen in the mailbox or office mail tray—if only for an instant as your intended customer decides to read it or throw it out.

Split second timing. A well-designed printed direct mail piece attracts attention and shows what’s being offered in a fraction of a second. Once you have their attention you have a moment to capture interest. And once you have that, someone who’s a candidate for your product or service will read the message. Think about it? Isn’t that how you respond to junk mail?

Call to Action—tell people what to do next. For example, include a coupon and show how to redeem it. Or, “Call today for a free consultation.” The right special offer gets response. Depending on your product or service, provide a phone, fax, email, website, QR Code or Microsoft tag. (Call or email us for more information on these.)

Mail professionals know it takes at least three mailings to get noticed; more is better. How to improve direct mail response? Regular mailings. One printed mailer is a waste of money.

Get recognized by using some common elements on all your direct mail pieces. If you’re going to print and mail multiple times, make it clear you’re the same company that’s been trying to reach them, Think about it, doesn’t it capture interest when you see the same logo, photo or slogan in a direct mailer three or more times in a short time period?

For more information about how to boost direct mail response, check out http://www.clearprint.com/articles/general/boost-direct-mail-response.

Direct mail works best when part of a coordinated marketing campaign that includes a good website and social media. Clear Print is tops when it comes to designing and printing direct mail pieces that get response. We provide mail shop or letter shop services, too. Please call (818) 709-1220 or email sales@clearprint.com. Located in the San Fernando Valley, we serve Los Angeles, Thousand Oaks, Simi Valley, Santa Clarita and most of Southern California.

Foiled Labels

Foiled Label

Foiled labels can enhance your product and help it move off the shelf.

Foil enhances illustrations, logos, type and other artwork. Just stroll the shopping aisles and you’ll see beautiful foiled labels and foiled packaging on the most noticeable products. Manufacturers of personal care products such as cosmetics, skin creams, lotions, shampoos and conditioners use foil printing to make their products stand out from the rest. Foiled labels are also popular for packaging vitamins and supplements.

One of the most economical ways to create a foiled label is with the cold foil printing method. Cold Foil Printing is an in-line process that works on rotary label presses (both letterpress and flexographic) and uses plates instead of dies for the foil area.

Some of the advantages of cold foil printed labels are:

-Fast set-up
-Uses economical plates instead of expensive dies
-Faster running speeds
-Works on a wide variety of substrates such as films and non-absorbent papers
-Saves money on short and long print runs
-Better registration than hot stamping
-Fast turnaround time

You can further enhance foiled labels by embossing them to add dimension. Embossing is usually done with metal dies but many labels can be embossed with special plates instead. Plates cost less than dies and are faster to make, saving both time and money. You can emboss a logo, type and/or other design features. You can also do a blind emboss so the embossed image stands alone (without any printing or foil on it). This can create a very classy label.

For free printed samples of the different foil options available please call (818) 709-1220 or email sales@clearprint.com. Clear Print is located in the San Fernando Valley serving Los Angeles and Ventura Counties, Santa Clarita, Valencia, Simi Valley, Moorpark, Thousand Oaks, Burbank, Glendale, Westlake Village, Calabasas and most of Southern California.

Booklet Labels

Booklet Label

Booklet Label

Booklet Labels are a small booklet or pamphlet married to a pressure sensitive product label. They are also called Fold-out Labels, Extended Content Labels, Expanded Content Labels or ECLs, Multi-Panel Labels, Multi-ply Labels, Labels with Pages and Multi-Page Labels to name a few.

Manufacturers, chemical, industrial and consumer product companies use booklet labels to carry a lot of copy in a small space. They provide ample room for product usage and safety warnings. For international marketing, booklet labels accommodate all foreign languages in one booklet or foldout pamphlet. These expanded content labels reduce costs and skews by eliminating the need to print separate labels for each language. Booklet labels are also useful to accommodate government-required legal information, disclaimers and instructions. These booklets or pamphlets can have as few as four pages and up to 48 or more. Another use for booklet labels, is to promote a special offer or promotion by adding a foldout coupon to the product, often called an Instant Redeemable Coupon (IRC) or a mail-in rebate.

Another type of application for your booklet label is called Lam-to-Liner Booklet Labels. These are designed to work well on round containers, as they adhere to the bottle. They’re an offset printed booklet or pamphlet laminated to a die-cut pressure sensitive label just like other booklet labels except the laminate on one side extends beyond the base label to lay directly on the carrier liner. They apply smoothly with no bubbles and are easier to open. Medical, and personal care companies like this design because it’s perfect for round bottles and jars. All other specs are the same as the booklet, foldout, extended content labels above. They can be hand or machine applied.

For free samples and help with your flexo labels please call (818) 709-1220 or email sales@clearprint.com. Located in the San Fernando Valley, we serve Los Angeles and Ventura Counties including Santa Clarita, Valencia, Simi Valley, Moorpark, Thousand Oaks, Burbank, Glendale and most of Southern California.

Labels – material, printing, coatings & finishes

The way your labels appear is extremely important. Labels are often the most recognizable part of your product’s brand or image and in addition to being practical, they must be easily identifiable. Some of the most common settings for your labels are:

· Product identification
· Shipment addressing
· Bar codes
· Work-in-process
· Inventory control
· Pricing
· Promotion

Vitamin Labels 

Types of Label Materials:

Labels must adhere to a variety of surfaces: corrugated, glass, plastic, metal, fibre drums and more so it’s important to get the type of label material right. Here are the most common types of label material:

· Coated or Uncoated Paper
· White or Clear BOPP (Polypropylene)
· Permanent
· Removable
· Blockout
· Freezer Perm
· Many More

 

Printing Labels:

Labels can be printed in any combination of colors from one to six or even more. Process Colors, Pantone (PMS) Colors, Metallics and foils and even embossing can all be used.

Finishing options are key to giving your products the best final result. We will guide you on the best finishing options, dependent on the type of product you are looking to create and what it will be used for.

 

Finishing Options:

· No finish
· Gloss Varnish (Thermal Transfer Printable)
· Matte Varnish (Thermal Transfer Printable)
· Gloss Overlaminate
· Matte Overlaminate
· Lexan Polycarbonate (Scratc-Resistant Laminate)
· Gloss White Polypropylene (Window Stickers)

More than just a supplier, our first priority is to understand how your labels will be used and the outcome you want to achieve. We will then recommend the best options to meet your requirements and budget.

Located in the San Fernando Valley, Clear Print serves most of Los Angeles and Ventura Counties: including Santa Clarita, Simi Valley, Burbank, Glendale, and Thousand Oaks. Please call (818) 709-1220 or email sales@clearprint.com for more information, to request samples, get a quote or discuss your label project.