There are many questions about point of purchase displays. Here is an brief explanation of what they are, as well as an interesting case study. First, according to Investopedia, “Point-of-Purchase is place where sales are made. Also known as point-of-sale…the point of purchase for products and services has become an […] Read more »
Marketing Mistakes to Avoid
I read short marketing article the other day that listed five marketing mistakes to avoid. It was by Patrick Whelan, (President of Great Reach Communications) and he made some good points. With his permission, I’ve included these five marketing mistakes to avoid for your reading pleasure. Here’s Patrick: “I’ve spent […] Read more »
Carbonless Forms / NCR Forms
Carbonless forms are used to create a copy of a receipt, invoice, bank teller form, delivery slip, service agreement, patient results form, purchase order, IOU slip, etc. Carbonless forms are also known as NCR forms (No Carbon Required) and are available in 2-part, 3-part, 4-part or 5-part paper. Standard colors […] Read more »
Business Card Printing
Most business cards are 3.5” x 2” in size, with the artwork laid out in a vertical or horizontal format. The most economical way to print your business card is to pick a paper that’s common: 100lb gloss, matte or linen Cover; 14 pt coated 2-side cover (aka C2S) or […] Read more »
Pocket Folders and Presentation Folders
Pocket Folders, also known as Presentation Folders, are not only a convenient way to present your marketing materials but they’re also economical. Pocket Folders are available in many sizes; some of the more common are: 9 x 12 (to hold 8.5 x 11 sheets), 6 x 9 (for 5.5 x […] Read more »
Coupon: 10% off Holiday Greeting Cards & Calendars
To help make your holiday more merry, we are offering a 10% off coupon on any order of Holiday Greeting Cards and 2014 Calendars. Just mention this coupon when placing your order (sale is good until December 16, 2013). Holiday Greeting Cards Greeting cards can be printed inexpensively or very […] Read more »
Printing 2014 Calendars
Looking for a company to produce your 2014 Calendar? There are a variety of formats to choose from: Multi-page Wall Calendar Single Sheet Wall Calendar Large Desktop Calendar Small Desktop Calendar Pocket Calendar Below is summary of each. Multi-Page Wall Calendar Most Multi-Page Wall Calendars are 8.5” x 5.5”, […] Read more »
Postcards Printed Cheap
Postcards are one of the most affordable printed items and are available in a wide range of sizes, types of paper and coatings. The most common stocks are: 100lb Gloss Cover, 14 pt & 15 pt coated 2-side paper (aka C2S). But postcards can be printed on most any stock […] Read more »
Raster Images vs. Vector Art—What’s the difference?
Computer graphics can be created as either raster or vector images. Choosing the right format can make (or break) your design. Raster Images Raster Images are bitmaps (a grid of individual pixels that together compose an image). A raster image is a collection of countless tiny squares (aka pixels) that […] Read more »
Difference between Saddle Stitch and Perfect Bind
Saddle Stitching and Perfect Binding are the 2 most common options used to bind a multi-page booklet, catalog or magazine. In Saddle Stitching, multiple pages are bound together along the fold with 2 staples. The line created by the fold is also known as the “spine.” Let’s take an 8.5” […] Read more »