It is amazing what a new look can do! The credit union came to us because they were about to go statewide. They knew they had to update their corporate image, and even needed a name change. We got to work and created a whole new image for them. Once the new name was decided upon (Printing Industries Credit Union), we designed a new logo for them, and began building a marketing campaign. We produced bilingual membership, checking account, and lending brochures, as well as a bilingual statement stuffer and posters in English and Spanish.

The results of our marketing package are pretty impressive. From the beginning of the year to the present, PICU has achieved a 100% increase in company sales presentations. During one of these presentations, 57% of the employees signed up on the spot and became active members! On average, credit unions want to grow 6 to 9% annually, but PICU is currently experiencing a 17% annual growth rate! They attribute this growth to their marketing materials.