The Magic of Photoshop Enhancements — Case Study

We recently produced a high-end corporate brochure for Universe Holdings, a renowned real estate investment company based in Century City. They found Clear Print while looking online for commercial printers in the Los Angeles area.

Our client hired their own designer (Elizabeth Kempf of Gush Bottega) who did an excellent job on the creative design. They also hired their own photographer.

It’s an album style brochure, measuring 9 x 12 with a glued pocket on the inside back cover. The graphic design features metallic silver foil on the outside front and back cover which is made of dark blue linen cover stock. Inside there’s a vellum fly sheet, plus several pages featuring glossy photos of their properties.

Once we made the high-resolution color proofs it became apparent many of the photos could use some improvement. Our expert Photoshop artist worked miracles and the end result was a brochure of which the client, designer and all of us are very proud! Please take a look at some of the before and after photos:

Image 1 – Before & After

CP Photoshop Before and After Images-01

The Photoshop edits for the image above were as follows:
– Cleaned up the paint on the outside of the building, to make it more uniform.
– Made the plants along the hill greener.
– Added ivy to the hill.
– Made the sky bluer.
– Enhanced the overall contrast of the image.

 

Image 2 – Before & After

CP Photoshop Before and After Images-02

The Photoshop edits for the image above were as follows:
– Reduced the shadow under the eves.
– Made the plants greener.
– Added plants to the flower bed.
– Brightened up and enhanced the color of the sky, ocean and palm tree.

 

Image 3 – Before & After

CP Photoshop Before and After Images-03

The Photoshop edits for the image above were as follows:
– Brightened up the inside of the balcony.
– Brightened up and color-corrected the sky, ocean and palm trees.
– Took out the cars in the parking lot in front of the balcony.

 

For expert photo retouching plus help with your brochures and marketing materials, including product labels and packaging, please email sales@clearprint.com or call 818-709-1220. Clearprint is located in the San Fernando Valley and convenient to Simi Valley, Moorpark, Thousand Oaks, Santa Clarita, Burbank, Glendale and most of Los Angeles.

 

 

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  1. […] These images and the changes that were made can be found at: http://www.clearprint.com/articles/printing/photoshop-enchancements-case-study […]



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