Cross Media Marketing

I’ve always had a passion for sales and marketing, so after 13 years in retail product sales I started Clear Print to help companies market their products and services. Prior to the Internet, the best way to reach a targeted audience was to print and mail postcards, self mailers, envelope […] Read more »

Multi Channel Marketing continued

Multi Channel Marketing Basics Multi Channel Marketing, also referred to as cross channel marketing, is all about reaching out to your prospects and customers in the ways they want to be reached and communicated with. Multi Channel Marketing is interacting with customers utilizing a combination of communication channels from websites, […] Read more »

Multi-Channel Marketing

What is Multi-Channel marketing? There are many ways to reach people today: email, Facebook, Twitter, YouTube, traditional mail, printed media, promotion items and many, many more ways. Unfortunately you can’t rely on just one channel. In todays world you need multi-channel marketing techniques. As in the end, to get your […] Read more »

The Case for Direct Mail

Today’s Low Mail Volume = Opportunity With the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously. The resulting empty mailboxes present a unique opportunity. While competition to get noticed in email in-boxes just keeps growing, a well-crafted direct mail […] Read more »

Boost Direct Mail Response

            When sending out a direct mail piece in an envelope, here are three ways to increase the return on your investment without increasing your budget.  1. Use a font that resembles natural handwriting to address the recipient’s name and address. 2. Go one step […] Read more »

Business Promotion and the Economy

Here in the San Fernando Valley we have seen many businesses in the last few years cut down on their marketing and promotion budget due to economic stress. This is also true for the greater Los Angeles area so a question arises; is this the right action during tough economic […] Read more »