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Here in the San Fernando Valley we have seen many businesses in the last few years cut down on their marketing and promotion budget due to economic stress. This is also true for the greater Los Angeles area so a question arises; is this the right action during tough economic times?
Let’s take a look at a usual example we have seen. The first thing to get cut is bulk mailers as postage may very well be the most expensive part of promotion. As a result the budget is lower but fewer new customers are coming in. After a while the business gets by financially as the budget is lower but now the overall income has also diminished due to lack of new customers.
The final result is a smaller business that somehow gets by.
What happens the next time there is a financial problem? The business goes under as now it no longer has enough resources to get itself out of trouble.
So what would have been the right solution? Don’t cut your marketing but promote smartly. After you get the word out and guarantee influx of future customers do cut down on unneeded expenses.
Here are some actions to consider:
- Improve your current marketing to get a better return.
- Find a printer that can take care of your printing at affordable prices.
- Find someone that can has experience handling bulk rates to get you good prices.
- Find additional ways to promote your business that might be less expensive, like through the internet.
Here at Clear Print we take care of all these actions in the greater Los Angeles area. Feel free to call us to find out how we can help you.
A Marketing Association study showed that direct mail advertising gives businesses a remarkable 13 to 1 return on their investment, “ROI.”*
And the Art Technology Group found that 60% of customers make purchases via printed catalogs at least four times each year.**
Print on paper with a professional online presence builds brand identification and powers sales.
Running a business in the Los Angeles area may require assistance in the field of direct mail advertising as well as brand identification and printed catalogs.
Contact Clear Print for help with your print and electronic media campaigns.
*DMA 2007 Response Rate Trends Report (via Print in the Mix)
**Art Technology Group, Cross-Channel Commerce: The ConsumerView (2010)
USPS is offering a 3% Discount on Your Postage with Use of QR Codes on Your Direct Mail Piece.
This Mobile Barcode Promotion runs July 1, 2011, through August 31, 2011.
For a limited time, the United States Postal Service™ is offering business mailers an upfront 3% discount on First-Class™ and Standard Mail letters and flats that include a mobile (Quick Response) barcode. The following rules apply:
- Mobile barcodes [QR Codes] must be two-dimensional and readable by a mobile smartphone.
- Mailing documentation must be submitted electronically, and mail must be sent with postage paid through a permit imprint.
- All mail pieces in a postage mailing statement must contain a mobile barcode.
- With the exception of the Intelligent Mail® barcode (IMb™) full-service discount, only one incentive per mailing will apply.
- The objective of the two-dimensional mobile barcode on eligible mail pieces must be to initiate interaction with consumers via mobile smartphones to market, promote, or educate. Two-dimensional barcodes used for other purposes – such as internal corporate operational processes, or postage evidencing – are not eligible for the discount.
- Mail must be tendered for acceptance during the promotion period, July 1, 2011, through August 31, 2011.
For more information and help in getting the discounts, contact your Sales Representative at Clear Print: (818) 709-1220 or sales@clearprint.com