Creating A Realistic Product Rendering That Sells

Often in business you and your team come up with a new concept for a product, or an upgraded version or an existing product, that requires a realistic product rendering. These are often made in Photoshop or Illustrator and can be as simple as making changes to existing product photography (usually done in Photoshop), or creating a 3D concept (usually done in Illustrator). Either way, in the end you have a realistic product rendering to help sell your product.

We’ve done this on a small scale for one of our customers in the beauty and healthcare industry. This customer decided to add 5 new essential oils to their store and came to us to create a realistic product rendering for each new oil. We took their old photos and with Photoshop added the new label artwork to each image. This allowed them to market their new oils before the actual product was available for photography and purchase.

BBS 5 New Essential Oils-01

Recently we completed the largest realistic product rendering project yet for an apartment complex in Inglewood, California. Our customer, a real estate investment firm, acquired the property to upgrade and then offer investment shares to qualified investors, but they needed realistic product renderings to sell the project.

They had an intelligent design and needed a way to show their concept to potential investors. Three building shots and a detailed list of planned improvements were provided. Our job was to create architectural renderings to help sell the project. Our skilled Photoshop artist worked nights and weekends to complete the project on deadline and here are the results:

Image 1: Using Photoshop, removed lens distortion to straighten the leaning buildings, applied new paint, terra-cotta trim, walkways, freshened the landscaping, removed old, unsightly pipes, satellite dishes, and installed a new tile roof.

20160427_120742_13 BEFORE

20160427_120742_13

 

Image 2: Improvements include new paint and trim, terra cotta accents on the walls, tile roof, larger planters and terra-cotta walkways.

2_13 BEFORE

2_13

 

Image 3: Photoshop improvements include new paint, façade, freshened up landscaping, new tile roof and blue sky.

4_4_40_C9 BEFORE

4_4_40_C9

 “Design is intelligence made visible.” Alina Wheeler, author

Clear Print is a packaging specialist and commercial printer located in the San Fernando Valley, convenient to Simi Valley, Moorpark, Thousand Oaks, Westlake Village, Santa Clarita, Burbank, Glendale and all of Los Angeles. For more information email info@clearprint.com or call 818-709-1220.

 

How to Sell MORE With The Right Product Packaging & Labels

Clear Print Packaging 1

Morning-to-night business are selling products to consumers, and many of these consumers are deciding which product to buy based off the package or label on the bottle.

From hair care, skincare, cosmetics, vitamins and supplements, to cleaning products and more — many of the buying decisions are made based off the packaging your customer sees or feels.

Did you know that product packaging influences an estimated $2 trillion worth of retail purchasing each year!? One study found, “The appeal of product packaging has the potential to trigger impulsive buying even for consumers with no intention to make a purchase.”*  In stores, packaging can be the most important decision influencer where products are displayed side-by-side, all vying for attention.

Studies in “haptics,” the science of touch, have explored how what we touch can influence our perceptions and actions.**  Merely touching an object can make a person feel possessive about it, thereby increasing the chances they’ll want to buy it.

Packaging is important for online purchases, too. According to the 2013 eCommerce Packaging Survey,*** 52% of online consumers are likely to make repeat purchases if the product comes in premium packaging…and 40% would share a picture of an online order on social media if it came in a unique, branded or gift-like box.

Ideas for Affordable Attention-Grabbing Packaging

Folding Cartons
Low-cost alternatives to SBS paperboard are “TMP” or thermal mounted pulp which is bright white, glossy on both sides, but not as strong as SBS. It’s a good option for light-weight products such as skin creams and cosmetics, lipsticks, lipgloss as well as personal care and healthcare products such as vitamins, supplements and more. “CCNB,” clay coated news back, is white on one side, gray on the other and used for the lowest-cost folding cartons.

Ink choices include 4-color process, PMS spot colors such as fluorescent and metallic ink, not to mention gold, silver or other foil colors. Coating choices which appeal to both touch and sight include “Soft Touch” satin, matte, gloss or high-gloss UV.

Corrugated Cartons
Print directly on Kraft or white-lined corrugated. For a more attractive carton, we print a glossy “litho wrap” or “box wrap” and mount that to the corrugated carton.

Product Labels
Product labels are made with coated or uncoated paper while the most durable labels are printed on white, clear or shiny silver polypropylene, “BOPP.” Attractive finish protection includes matte or gloss coatings plus various laminations. Roll labels are printed on digital and flexo label presses and may include gold, silver or other metallic foil colors.

Clear Print is a commercial printer and packaging specialist located in the San Fernando Valley and convenient to Simi Valley, Moorpark, Thousand Oaks, Westlake Village, Santa Clarita, Burbank, Glendale and all of Los Angeles. For more information email info@clearprint.com or call 818-709-1220.

*Marco Hubert, Mirja Hubert, et al, “Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging,” Psychology & Marketing, 2013.
**Sappi North America, Eagleman, Dr. David, A Communicator’s Guide to the Neuroscience of Touch: Haptic Brain, Haptic Brand, Sappi North America, 2015
***Dotcom Distribution’s 2013 eCommerce Packaging Survey, “Brown Boxes Don’t Deliver for Brands,” 2013

Tradeshow Banners and Custom Signs

There are many ways to dress a tradeshow booth to attract attention. Motorized scrolling tradeshow banners are an excellent way to accomplish this as the motion of the scrolling banner often attracts attention. Another advantage to using a revolving banner is that it provides more space for your message (typically three or four images can be displayed, each with their own message).

These are completely collapsible and come with a sturdy, lightweight case. The one below is 24 inches wide by approximately 72 inches high.

Retractable Non-Motorized Tradeshow Banners

Another solution is a non-motorized retractable stand for your tradeshow banners. These are available in the following widths:  24”, 32”, 36”and 48” (60” can be special ordered). When erected they stand about 84 inches high. We print these on white ”blackout vinyl” so light won’t show through from the back side and washout the image.

Retractable Tradeshow Banners

Traditional banners are also a great way to attract attention to your booth. These can be finished with Velcro, grommets or pole pockets for easy hanging. Your tradeshow banners can be printed on matte or gloss vinyl, polyester fabric or canvas.

Other Types of Displays

Clear Print also produces custom signs which can be printed on poster paper and mounted onto foam core or gator board.

Backlit signs are another option. Or dress up your booth with a custom printed tablecloth or table skirt.

We also produce counter displays to securely hold and display your merchandise. Advertising specialty items include unique flash drives that can even be molded in the shape of your product. Unique imprinted pens, tote bags, phone rechargers are also available along with a complete line of apparel such as polo shirts, T-shirts, caps and more 

Need help with artwork? Simply provided us with your company logo, copy and high resolution photos. For best reproduction photographs should be 300 dpi at actual print size. Need product photography? We do that too. 

Clear Print is your one-stop source for tradeshow booth graphics, signs, banners, and displays of all kinds. Located in the West San Fernando Valley, were convenient to Simi Valley, Moorpark, Thousand Oaks, Westlake Village, Santa Clarita, Burbank, Glendale and most of Los Angeles, 

Please contact us at: info@clearprint.com or simply call 818-709-1220.

 

 

[Vanessa please place video of motorized banner plus the image of retractable banner stand]

Positioning – How to Successfully Sell Your Products

Do you need to increase sales for one (or all) of your products?
Are you trying to figure out how to capture your share of the market with a limited budget and resources?

Positioning… it’s one of the best kept secrets out there.  Here is how you can use it to promote any product or service.

“Positioning” was first introduced by Jack Trout in 1969. It was then made more broadly known by Al Ries and Jack Trout in their bestselling book “Positioning – The Battle for Your Mind.” (McGraw-Hill 1981)

What is Positioning?

Positioning is comparing one’s product, service or company with something already known in the public’s mind. Example: When the first frozen yogurt stores were launched years ago most Americans had never tasted it. Yogurt was eaten by health food “nuts” who would knowingly ingest aged dairy products with billions of living bacteria inside. Imagine trying to describe at length such a product and sell it as a dessert item, no less?!

The marketing solution? Positioning: relate the new product with something already familiar to the public. Tastes like ice cream but better for you.” The result? New yogurt stores everywhere had lines of people outside waiting to get in. Lucky break? No, good sound research.

In my 35 plus years in print media marketing I’ve seen hundreds of companies waste untold millions of dollars on bright ideas and glossy campaigns that weren’t researched and never really hit the mark.

Wouldn’t it be great if the benefits of your company’s products and services could be so clearly appreciated by your potential customers? Here’s an excerpt that helps illustrate this concept. It is from an article written by a friend of mine, Bruce Wiseman, founder of On Target Research, one of the only firms I trust for affordable, accurate positioning surveys and market research.

“Mental Real Estate”

Positioning targets mental real estate.

It is the marketing technique that enables you to establish your product or brand in the mind of your public.

To do that, you have to find a niche, a place – an opening  in which to bolt down your brand.

When done correctly, sales soar like a new iPhone release.

Positioning enables one to make something that is unfamiliar familiar by tying it to something already in the mind of your public.

The soldiers of A company narrowly escaped meeting the same fate as Custer at the Little Big Horn.

She looks like a young Elizabeth Taylor.

The new Ford Mustang is faster than a Corvette.

He dances like Mikhail Baryshnikov.

Watch Bruce explain more fully…

We know firsthand the value of market research and positioning. 35 years ago I started Clear Print on a shoestring budget. But before buying any equipment, leasing a building or even choosing a company name I invested in market research to find out what the marketing and packaging professionals really needed and wanted from our industry and how to position our company so they’d choose us over the competition. Even the name, ClearPrint, was surveyed–right down to the type fonts.

The best marketers we know have successfully used positioning research to guide their message. They use that same research in the design of all their marketing channels including websites, brochures, direct mail campaigns, folding carton packaging, product labels, you name it. For more information please email info@clearprint.com or call 818-709-1220.

Located in Chatsworth, were convenient to all of the San Fernando Valley, Thousand Oaks, Simi Valley, Santa Clarita, Burbank, Glendale, Los Angeles and most of Southern California.

 

Point of Purchase Displays (POP’s) — Case Study

There are many questions about point of purchase displays.  Here is an brief explanation of what they are, as well as an interesting case study.

First, according to Investopedia, “Point-of-Purchase is place where sales are made. Also known as point-of-sale…the point of purchase for products and services has become an important focus for marketers, because consumers tend to make purchasing decisions on high-margin products or services at these strategic locations.”

Case Study – Cosmetic Point of Purchase Displays

 

The Marketing Challenge:

A local cosmetic company asked us to create a point of purchase display to promote three different products. Each product happens to be a different shape and size, which means that they were also packaged in different size folding cartons. The customer wanted one universal display to hold six or nine of one product (or a combination of all three). The budget was under $10 apiece.

The Solution:

The first step we took was to create a unique folding carton for each product. Each carton needed to have the same outer dimensions, but at the same time securely hold each product. With each product now packaged in cartons that were the same size, we could fit any combination of products in one display.

We then designed a point of purchase display to hold the cartons (plus some header cards). The display was created in such a way that it could be loaded up with product, covered with a lid and shipped securely to retailers. With this design, all the retailer needs to do is remove the lid and place the display on the counter top. No added work for the retailer!

The point of purchase display was also designed to take up minimal space. Since counter space in any retail store is scarce, we designed this POP to occupy a space of 7.25” x 7.75” x 5” tall. Below are pictures of all elements of this point of purchase display. The project came in at $5.78 each, well under budget.

Ultraluxe Facial Point of Purchase Display-01

Complete display loaded with one product. The lid of the display is to the left. The three other header cards are to the right.

Point of Purchase Display

Complete display loaded with product assortment. Shown with lid to the left, all four headers and the three new boxes (with the same outer dimensions) inside the display. (You can see the three original cartons on the right.)

 

We Make it Easy

1. Our customer simply provided us with one of each sample product.
2. Our CAD Designer created the new folding cartons and provided free construction samples using the CAD system.
3. The Point of Purchase display itself was then designed and samples were made on the CAD.
4. Templates were provided to the customer’s graphic designer who created the artwork. Clearprint provided high-resolution proofs for approval.
5. The printed and die-cut display was completed and delivered with four different header cards–one for each product plus another for a combination of all three.

Clear Print produces a variety of Point of Purchase displays (POPs). From counter-top and shelf displays, to display boxes, corrugated floor displays, (including towers and racks), we can do it all. We also produce custom folding cartons (with and without windows) and custom corrugated packaging. From our San Fernando Valley plant in Chatsworth we’re convenient to Simi Valley, Thousand Oaks, Santa Clarita, Burbank, Glendale and Los Angeles. Please call 818-709-1220 or email sales@clearprint.com to discus your project.

 

The Magic of Photoshop Enhancements — Case Study

We recently produced a high-end corporate brochure for Universe Holdings, a renowned real estate investment company based in Century City. They found Clear Print while looking online for commercial printers in the Los Angeles area.

Our client hired their own designer (Elizabeth Kempf of Gush Bottega) who did an excellent job on the creative design. They also hired their own photographer.

It’s an album style brochure, measuring 9 x 12 with a glued pocket on the inside back cover. The graphic design features metallic silver foil on the outside front and back cover which is made of dark blue linen cover stock. Inside there’s a vellum fly sheet, plus several pages featuring glossy photos of their properties.

Once we made the high-resolution color proofs it became apparent many of the photos could use some improvement. Our expert Photoshop artist worked miracles and the end result was a brochure of which the client, designer and all of us are very proud! Please take a look at some of the before and after photos:

Image 1 – Before & After

CP Photoshop Before and After Images-01

The Photoshop edits for the image above were as follows:
– Cleaned up the paint on the outside of the building, to make it more uniform.
– Made the plants along the hill greener.
– Added ivy to the hill.
– Made the sky bluer.
– Enhanced the overall contrast of the image.

 

Image 2 – Before & After

CP Photoshop Before and After Images-02

The Photoshop edits for the image above were as follows:
– Reduced the shadow under the eves.
– Made the plants greener.
– Added plants to the flower bed.
– Brightened up and enhanced the color of the sky, ocean and palm tree.

 

Image 3 – Before & After

CP Photoshop Before and After Images-03

The Photoshop edits for the image above were as follows:
– Brightened up the inside of the balcony.
– Brightened up and color-corrected the sky, ocean and palm trees.
– Took out the cars in the parking lot in front of the balcony.

 

For expert photo retouching plus help with your brochures and marketing materials, including product labels and packaging, please email sales@clearprint.com or call 818-709-1220. Clearprint is located in the San Fernando Valley and convenient to Simi Valley, Moorpark, Thousand Oaks, Santa Clarita, Burbank, Glendale and most of Los Angeles.

 

 

Cross Media Marketing

Cross Media Marketing-01

I’ve always had a passion for sales and marketing, so after 13 years in retail product sales I started Clear Print to help companies market their products and services. Prior to the Internet, the best way to reach a targeted audience was to print and mail postcards, self mailers, envelope mailers, brochures, catalogs, price lists, etc. Today we have multiple marketing channels for reaching out to prospects and customers.

I’ve been doing much research on cross media marketing, cross channel marketing, multichannel marketing, you name it. There’s a wealth of information on the subject; it can be complex, technical and confusing! Simply put, it’s the combining of traditional media (such as print) with electronic or digital marketing; which encompasses websites, SEO, Yelp, social media like Facebook, Twitter, LinkedIn, blogs, email blasts, podcasts, Instagram, etc. Marketing executives have sooooo m-a-n-y choices!

Today I realized the simplicity of it all: Establish a communication line with prospects and customers by capturing their attention wherever it happens to be. Then deliver a consistent message of interest to them. For business-to-business marketing (B to B) a good website, blog, effective SEO and LinkedIn, coupled with printed product literature and direct mail would comprise the bones of an effective marketing campaign. For business-to-consumer (B to C) one might add an emphasis on Facebook, Twitter and other social media.

Good product packaging is vital, too. Paperboard folding cartons, corrugated cartons, point-of-purchase displays and product labels are part of the mix.

Visual Media Alliance is an outstanding group which helps creative directors and marketers reach their audience across multiple media channels. Please click on the link for more data and watch their video.

http://www.vmastoryboard.com/our-story

At Clear Print our passion for marketing continues with a broader offering than ever before: Website design and upgrades, printed product literature, point-of-purchase displays (POPs), product packaging and labels, direct mail campaigns and more. All are coordinated to reach your customer and deliver a consistent message, which is the goal of cross media marketing.

Located in Chatsworth in the west San Fernando Valley, we serve Thousand Oaks, Moorpark, Simi Valley, Valencia and Santa Clarita, Burbank, Glendale and most of Los Angeles County. Please email sales@clearprint.com or call 818-709-1220.

Retail Product Labels – Case Study

Moonshine Printed Labels-01

Retail product labels (also called prime labels) serve as the main identification of a product. They’re designed to attract the customer’s attention and contain the necessary information to sell the product. These retail product labels can be cut-to-size and come on rolls (for both hand-applied or machine-applied application).

Case Study – Retail Product Labels for Moonshine

A customer in the wine and spirits industry asked us to help create labels for a new family of products: moonshine. Not that moonshine is new—his ancestors were Tennessee corn farmers by day and moonshiners by night, a family tradition since 1858.

The challenge was to create retail product labels that looked like they could have been printed many decades ago but still attract attention in a modern retail store. Starting with his basic design concept, original illustration and family photo circa 1920, we created authentic-looking front and back custom product labels and provided hardcopy press proofs for his approval. We then printed the labels digitally on rolls for machine or hand application. We also printed case labels with the appropriate barcodes (which we created). The result is a gorgeous product line now going into distribution.

Custom printed retail product labels and stickers can be made on a variety of uncoated and coated papers, or water-resistant BOPP (biaxially oriented polypropylene). Water-resistant BOPP labels are available in white, clear or metallic silver. Matte, satin or gloss varnish, or lamination, are applied after the labels are printed for further protection. A choice of removable or permanent adhesives is also available. While many labels are applied to bottles and jars, we also make labels for electronic products and outdoor use (such as custom auto parts for off-road vehicles).

In addition to custom retail product labels we make folding cartons and counter displays of paperboard and corrugated cardboard. Industries served include cosmetics, hair care, health and beauty, vitamins, supplements, nutraceuticals, food and beverage, to name a few.

When it comes to product packaging and marketing we handle it all. For help with your labels, packaging and marketing please call Clear Print at (818) 709-1220 or email sales@clearprint.com. Located in Chatsworth, west San Fernando Valley, we’re convenient to Simi Valley, Thousand Oaks, Moorpark, Westlake Village, Santa Clarita, Valencia, Burbank, Glendale and most of Los Angeles.

Marketing Mistakes to Avoid

Marketing Mistakes to Avoid

I read short marketing article the other day that listed five marketing mistakes to avoid. It was by Patrick Whelan, (President of Great Reach Communications) and he made some good points. With his permission, I’ve included these five marketing mistakes to avoid for your reading pleasure.

Here’s Patrick:
“I’ve spent the last 21 years providing marketing tools to printers and mailers. In that time, I’ve been able to witness the common issues that seem to derail even the best-intentioned marketing efforts. Here are a few of the most common reasons why they fail:

1. “Treating your marketing efforts as something to be done ‘when you have time.’ Marketing needs to be planned and executed with the same commitment as other critical areas of your business such as estimating, production, billing, etc. Schedule your print marketing as you would schedule a customer job. It’s critical.

2. “Taking a committee approach. This is a sure recipe for failure. This will eat up a lot of collective time and effort and produce little, if not zero results. As the saying goes, “The camel was a horse designed by committee.” A single person needs to be in charge of your marketing committee and there needs to be accountability. For that reason, the person should not be the president, owner or CEO.

3. “Trying to craft the perfect piece/message is often the reason for doing nothing. As a seasoned print executive once told me, “the act of communicating is sometimes more important than the communication itself.” Not to say you should produce poor materials but keep this in mind.

4. “Failure to differentiate between sales and marketing. They are two very different things and often someone…has both of these in their title. Baloney! You can’t effectively do both. The end result is that they treat marketing efforts as a sales effort. They execute and measure them wrong. Someone told them years ago, ‘If you can’t measure it, you shouldn’t do it’ so they give up after a short time. More baloney! In reality, just because they don’t have the ability to measure it doesn’t mean it can’t be measured. Large corporations understand this, particularly with regards to their branding (trust) efforts.

5. “Trying to cut costs by forgoing print and relying on online efforts. You need to do both: inbound and outbound, print and digital. Print has staying power. It’s tangible, and since most companies don’t consistently use it, it’s more effective at setting you apart from your competitors. Engaging customer communication pieces are very uncommon and therefore a much more effective tool.”

For more than 30 years, Clear Print has helped companies market their products. From branding and packaging including folding cartons, product labels, expanded content labels and booklet labels; to point of purchase displays, brochures, presentation kits and direct mail, we’ve helped clients successfully launch hundreds of new products and services. Marketing and packaging professionals from industries ranging from personal and hair care, cosmetics, health and beauty, nutrition, vitamins, supplements, electronics, travel and leisure (plus many more) have entrusted Clear Print with their coordinated marketing, direct mail campaigns and product packaging.

Seeking a good ROI on your branding, marketing and packaging? Please call (818) 709-1220 or email sales@clearprint.com. Located in the San Fernando Valley, Clear Print serves Los Angeles, Thousand Oaks, Simi Valley, Santa Clarita and most of Southern California.

Custom Corrugated Packaging and Retail Displays

Corrugated Wine Packaging

When it comes to packaging, sometimes paperboard construction just won’t cut it — you need something more heavy-duty (such as corrugated packaging). Often counter displays, shelf displays, standees and point-of-purchase displays will use a more sturdy construction made out of corrugated material, to keep merchandise safe and sellable.  We can make corrugated packaging for:

  • Spirits & Wine Boxes
  • Personal Care Products
  • Electronic Packaging
  • Medical Equipment
  • Perishable Food Shippers and Point-of-Purchase Displays
  • Specialty Cartons and Boxes for heavy products
  • Retail Packaging & Displays

Almost any kind of package or display can be made with corrugated fiberboard or cardboard. It’s easy to get started. Just supply a sample of your product or products and we’ll design a carton or display that’s just right for the application. Using a CAD system, structural designers will create and cut a sample, including custom inserts if needed, to securely display and hold the merchandise. Materials range from single-wall micro-flutes, to A, B, C, E and F-flute to heavy corrugated, double-wall and triple-wall boxes and cartons. (See diagram below.)

Cardboard Flute Diagram

To help ensure your merchandise arrives undamaged, sample cartons can be drop-tested and compression-tested before going into production. Corrugated packaging and displays can be flexo-printed in one to three colors on white or Kraft corrugated, or wrapped with beautiful 4-Color process litho sheets (on one side or two ). Popular coatings include gloss or satin AQ, high gloss or matte overall UV, as well as spot gloss and dull coatings to support your brand and stand out in retail stores or when pictured on-line.

Most cartons are glued and shipped flat. We can also pack your products or assemble complete kits, as well as warehouse for distribution and delivery on demand.

Clear Print offers free CAD designs and prototypes for most corrugated packaging requirements. Personal service and good prices too. We’re located in the San Fernando Valley in Southern California, and convenient to Simi Valley, Westlake Village, Thousand Oaks, Glendale, Burbank, Santa Clarita and the greater Los Angeles area. Please call (818) 709-1220 or email sales@clearprint.com to discus your project. You can also check out our reviews on Google: https://plus.google.com/112456816756492946342/.